The voice of the customer

Success in managing a restaurant always boils down to one thing: the opinion of the customer. The restaurant can rate itself all it wants in whatever categories it wants. But the only rating and opinion that really counts is that of the customer.

For long term success and health the restaurant needs to listen continuously to what the customer is saying about the restaurant. It is not enough for the restaurant to hear the voice of the customer today. The restaurant must hear the voice of the customer tomorrow, next week, and next month.

Although there are many ways feedback to the restaurant can be accomplished, the most common is over the Internet.