Creating and analyzing conversion funnels
Similar to tracking UI sessions, here we need to track conversions: Where do users find our product, and how do they start using it?
To achieve this, we should first set some goals. What do we want the user to do when they arrive at our product? Do we want them to register, subscribe, play games, buy something, or some other specific action?
We will create funnels for these kinds of tasks, and we will track the entire process, from the time that users enter our app to the final stage where they buy something or take an action that we expect them to take.
We collect all of the data together in one place, and then start analyzing it. This can also be done with an analytics tool, and we can track each goal separately, as in the following screenshot:
Via these reports, we can check why users are not engaging with specific screens, reasons for some screens better at conversion, or what is stopping the user from finishing a specific action when they start...
