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Growth Product Manager's Handbook

You're reading from   Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

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Product type Paperback
Published in Jan 2024
Publisher Packt
ISBN-13 9781837635955
Length 292 pages
Edition 1st Edition
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Author (1):
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Eve Chen Eve Chen
Author Profile Icon Eve Chen
Eve Chen
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Table of Contents (19) Chapters Close

Preface 1. Part 1: A User-Centric Management Strategy
2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER 3. Chapter 2: Understanding Product-Led Growth Management Models 4. Chapter 3: Understanding Your Customers 5. Part 2: Demonstrating Your Product’s Value
6. Chapter 4: Unlocking Success in Product Strategy and Planning 7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise 8. Chapter 6: Defining and Communicating Your Product Value Proposition 9. Part 3: A Successful Product-Focused Strategy
10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success 11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics 12. Chapter 9: Guiding Your Clients to the Pot of Gold 13. Part 4: Winning the Battle and the War
14. Chapter 10: Maintaining High Customer Retention Rates 15. Chapter 11: Unlocking Wallet Share through Expansion Revenue 16. Chapter 12: The Future of a Growth Product Manager 17. Index 18. Other Books You May Enjoy

Using performance metrics to drive growth

Defining the right metrics provides the foundation. But translating metrics into growth requires rigorously monitoring and analyzing data to inform strategy and optimizations. This leads us to the critical question—how can we actively harness metrics insights to fuel sustainable, product-led growth?

The true measure of metrics lies in how they guide actions that accelerate growth. Analyzed thoughtfully, metrics become powerful catalysts to do the following:

  • Illuminate successful areas to build on: Analyze areas of strong performance and identify the factors driving success. Double down on amplifying these growth drivers.

    For example, if your activation rate metric shows a positive spike after an onboarding redesign, investigate further to understand exactly what resonated. Refine and extend those effective elements to sustain momentum.

  • Prioritize solutions to key user issues: Surface pain points and blockers hindering users...
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