Market segments
Whatever services and/or products your freelance business provides, you will most likely find that all clients are unique; there are characteristics shared by those who have a commonality, such as the industry they operate in, business structure, or any other factor. These shared characteristics are the ones that allow you to categorize your market into segments that identify the following:
The different client types you can target
The individual needs each client group
Parts of the market that have the capability to deliver to
The difference in profitability opportunities
These identifications and others help you to build the foundations for effective marketing and business strategy. By understanding the characteristics of the types of buyers in the market, you will be able to tailor what you offer and how you appear to match what you know appeals to them. This approach affects everything from product development and service delivery to marketing and managing your finances—simply...
