Customizing products
The next consideration is whether products can be customized at the point of purchase. Some common examples of this are:
Specifying size
Specifying color
Adding a personal message (for example, embossing)
Selecting a specific seat (in the event example)
Selecting a subscription duration
Specifying language version of an e-book
Gift wrapping or gift messaging
It is important to understand what additional user input you will need from the customer to fulfill the order over and above the SKU and quantity.
When looking at these options, also consider whether the price changes depending on the options that the customer selects. For example:
Larger sizes cost more than smaller sizes
Premium for "red" color choice
Extra cost for adding an embossed message
Different pricing for different seating levels
Monthly subscription is cheaper if you commit to a longer duration
