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Building a Cyber Resilient Business

You're reading from   Building a Cyber Resilient Business A cyber handbook for executives and boards

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Product type Paperback
Published in Nov 2022
Publisher Packt
ISBN-13 9781803246482
Length 232 pages
Edition 1st Edition
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Authors (3):
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Dr. Magda Lilia Chelly Dr. Magda Lilia Chelly
Author Profile Icon Dr. Magda Lilia Chelly
Dr. Magda Lilia Chelly
Hai Tran Hai Tran
Author Profile Icon Hai Tran
Hai Tran
Shamane Tan Shamane Tan
Author Profile Icon Shamane Tan
Shamane Tan
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Toc

Table of Contents (14) Chapters Close

Preface 1. Chapter 1: The CEO Cyber Manual 2. Chapter 2: A Modern Cyber-Responsible CFO FREE CHAPTER 3. Chapter 3: The Role of the CRO in Cyber Resilience 4. Chapter 4: Your CIO—Your Cyber Enabler 5. Chapter 5: Working with Your CISO 6. Chapter 6: The Role of the CHRO in Reducing Cyber Risk 7. Chapter 7: The COO and Their Critical Role in Cyber Resilience 8. Chapter 8: The CTO and Security by Design 9. Chapter 9: The CMO and CPO—Convergence Between Privacy and Security 10. Chapter 10: The World of the Board 11. Chapter 11: The Recipe for Building a Strong Security Culture—Bringing It All Together 12. Index 13. Other Books You May Enjoy

The role of marketing and communication following a cyber incident

When a company is breached, news spreads. It hits the news headlines. The brand and reputation of the business are threatened. People speculate, and customer confidence is impacted. You also often see a sudden downward dip in the company’s share price on the stock market. 

More and more mature companies increasingly recognize the importance of having a cyber-resilient organization, which contributes to the business’s sustainable growth, and the CMO plays a valuable part in this. 

It is chiefly the CMO who is responsible for customer trust, brand, and reputation. With the marketing and communication resources they have at their disposal, much can be done to support and promote cybersecurity awareness internally. In building a healthy security culture, the CMO plays a key role in focusing on the customer/client data, ensuring simple things such as not sharing or sending spreadsheets of PII...

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