Summary
In this chapter, we have seen the importance of the CPO and CMO in building a company’s cyber resilience, as well as their roles during a data breach incident. A data breach could tarnish any company’s reputation permanently, and the reputational damage might be more difficult to recover from than monetary losses. It may result in customer churn and revenue losses. Potential new clients will be turned off by tainted Google searches and constant unfavorable coverage in the media.
A data breach is a long-term problem rather than just a single incident. It requires appropriate data protection and a proper data breach response in case of an incident. To achieve those results, collaboration between various CxOs is critical and remains at the core of successful preparation and recovery. From the CEO to their executive team, everyone in an organization needs to understand their role and collaborate with each other.
The next chapter addresses the key success factors...
