Questions to ask your CMO and CPO
When a firm starts growing quickly with a data-driven marketing strategy, it is critical to ensure privacy and security are integrated at every step, rather than considering them at the end of the process. The following questions for your CMO and CPO are the ones we recommend focusing on initially:
- Who owns the data governance process? Does this process involve our CPO (or CMO) and our CISO?
- Is there any redundancy in our privacy and security assessments? How can they be further streamlined?
- How do we ensure efficient compliance with data protection requirements, especially with the current massive technological adoption?
- Does our incident response process include the CMO, CPO, and CISO?
- Is there a communication/PR plan to respond to a cyber incident and data breach?
We close this chapter with an important message in relation to the correlation and convergence between various roles and responsibilities. In our current...