Collecting analytics

Now that our site is up and running, we need to start collecting metrics to understand how it is being used. Metrics are key to operating a web application.

Google Analytics has many facets. The main three are as follows:

1. Acquisition, which measures how visitors arrive at your website
2. Behavior, which measures how visitors interact with your website
3. Conversions, which measure how visitors completed various goals on your website

Here's a look at the BEHAVIOR | Overview page from my website https://thejavascriptpromise.com/:

Figure 14.1: Google Analytics behavior overview

https://thejavascriptpromise.com/ is a simple single-page HTML site, hence the metrics are quite simple. Let's go over the various metrics on the screen:

1. Pageviews shows the number of visitors.
2. Unique Pageviews shows the number of unique visitors.
3. Avg. Time on Page shows the amount of time each user spent on the site...