Summary

In this chapter, we learned how to build the foundation of your web empire: your keyword strategy. We learned how to harness the difference between long tail and short tail searches. We learned how to research and develop an initial list of keywords and employ a keyword matrix spreadsheet to begin to fine tune your keyword list.

We covered the use of several popular and effective keyword-suggestion tools: Google Sets, SEOTools, and Google Suggest. We learned how to build out and harness the long tail with effective keyword qualifiers and location names. We learned how to employ demographic data to further the power of your keyword profile.

We covered all the popular free keyword tools: SKTool, SEOBook, Google Insights, and Wordtracker. We learned how to hone and categorize your keyword list into tiers, and how to effectively prioritize for seasonal changes in search traffic. Finally, we learned a little bit of competitive espionage: how to monitor your competitors for new keyword opportunities...