To begin with, macOS was designed with a different logic in mind. Its design was centered on a clean, easy-to-use user interface with the tools the user needs to start working right away. In fact, Apple pioneered the free installation of the major operating system upgrades, which the rest of the industry then quickly followed. Until then, the prevailing model was to pay for those upgrades. And it wasn't cheap! No doubt, Apple implemented this to ensure customers had a great motivation to keep using Macs, no excuses! But, because customer satisfaction is at the very core of Apple's philosophy, they also implemented this new model to make sure users could access the improvements and new features, and not let price be an obstacle to enjoy those benefits. The introduction of the Mac App Store was key to making these updates and upgrades not only available to end users but also easier to obtain. Ultimately, the benefit was mutual...
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