You're reading from The Immersive Metaverse Playbook for Business Leaders A guide to strategic decision-making and implementation in the metaverse for improved products and services

Product type Paperback

Published in Nov 2023

Publisher Packt

ISBN-13 9781837632848

Length 458 pages

Edition 1st Edition

Concepts

Augmented Reality

Authors (2):

Robert Scoble

Irena Cronin

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Table of Contents (22) Chapters

Preface

1. Part 1: The Reality of the AR/MR Metaverse

2. Chapter 1: The What and Why of the Metaverse FREE CHAPTER

3. Chapter 2: Augmented Reality Status Quo

4. Chapter 3: Where Is Virtual Reality Heading?

5. Chapter 4: The Value of Using 3D Visuals to Interact

6. Part 2: Key Technologies That Power the Metaverse

7. Chapter 5: Understanding Perception Technologies

8. Chapter 6: The Different Types of Computing Technologies

9. Chapter 7: Where Are APIs Needed

10. Chapter 8: Making and Using 3D Models and Integrating 2D Content

11. Chapter 9: Understanding User Experience Design and User Interface

12. Part 3: Consumer and Enterprise Use Cases

13. Chapter 10: New Ways of Social Interaction

14. Chapter 11: Virtual and Onsite Work

15. Chapter 12: 3D and 2D Content Forms and Creation

16. Chapter 13: Retail Experiences

17. Part 4: Why Metaverse Redux?

18. Chapter 14: Benefits and Possible Dangers Reframed

19. Chapter 15: Future Vision

20. Index

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21. Other Books You May Enjoy

Summary

This chapter has placed a spotlight on the critical role of UI and UX within the Metaverse, particularly as it pertains to VR and AR. Through an exploration of the unique attributes and requirements of VR and AR, we’ve seen how these technologies demand specialized approaches to design, considering both the immersive nature of VR and the blending of real and virtual in AR.

Beyond mere aesthetics, this chapter has emphasized the tangible business implications of sound UX and UI design. The connection between engaging user experiences and business success in the Metaverse is clear. Effective design can lead to enhanced user retention and satisfaction, ultimately translating to positive business outcomes.

In summary, this investigation into the nuanced realm of UX and UI within the Metaverse, focusing on the specific contexts of VR and AR, offers practical insights and lessons. It underscores the vital role of thoughtful design, not just for creating compelling virtual...

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You're reading from The Immersive Metaverse Playbook for Business Leaders A guide to strategic decision-making and implementation in the metaverse for improved products and services

Table of Contents (22) Chapters

Summary

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Authors (2)