What to take away from the five case studies
As we can see in these five case studies, one of the most common elements of all CRM projects is building a comprehensive 360-degree client view that will be a supporting pillar for sales, marketing, and services processes automation. It is also important to support the company in building long-lasting relationships with clients, while managing the business and resources more efficiently based on insightful decisions, at a reduced cost of operation.
A comparison of these five case studies also reveals that every organization must implement its own unique sales process based on its vertical, products, industry, culture, and market position. What works for one company will often totally flop for another. As a case in point, I remember implementing a CRM solution for a company in Hungary that had the mother company in Norway. It was the same company, the same product, and the same industry, but each location had different sales processes that had...
