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The Art of CRM

You're reading from  The Art of CRM

Product type Book
Published in May 2019
Publisher
ISBN-13 9781789538922
Pages 360 pages
Edition 1st Edition
Languages
Concepts
Author (1):
Max Fatouretchi Max Fatouretchi
Profile icon Max Fatouretchi
Toc

Table of Contents (15) Chapters close

The Art of CRM
Contributors
Preface
Introduction
Other Books You May Enjoy
1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Index

Why is GDPR here?


We are living in a time where technology is having a profound impact on our daily lives, both in the way that we interact with each other as individuals and the way we interact with organizations. The volume of data that we are creating is rapidly growing and it's been estimated by multiple sources that there are, at the time of writing, 24 billion connected devices worldwide.

Just to show you how much data that produces, the International Data Corporation (IDC), has estimated that we will create and replicate 163 zettabytes, which converts to 163 billion terabytes, or around 167 trillion gigabytes, of data by 2025, a 10x increase from 2016.

With this increase in available data, the need to commit to securing and managing data in line with a company's legal and moral obligations is becoming an ever-increasing challenge.

Geography is also another issue and I encountered it when running a workshop with the Shanghai Pudong Development Bank in China. During my time there, I mentioned...

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