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The Art of CRM

You're reading from The Art of CRM

Product type Book

Published in May 2019

Publisher

ISBN-13 9781789538922

Pages 360 pages

Edition 1st Edition

Languages

Concepts

Author (1):

Max Fatouretchi

Table of Contents (15) Chapters

The Art of CRM

Contributors

Preface

Introduction

Other Books You May Enjoy

1. What is CRM?

2. Getting to Know Your Customer

3. Conceptualizing the CRM Design from Business Requirements

4. Architecting Your CRM Solution – Preparing for Today and Tomorrow

5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY

6. GDPR and Regulatory Compliance

7. CRM Integration Strategies

8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform

9. CRM Differentiators

Index

What is GDPR?

GDPR covers personal data protection and privacy for the citizens of the European Union. No matter where they are in the world, all businesses dealing with European Union users and clients are affected by this law. For example, Facebook has its headquarters in California, in the United States; however, since you can use Facebook in European Union countries, the company must comply.

GDPR was adopted by the European Parliament on the 27th of April, 2016, and was enforceable throughout the European Union by May 25th, 2018. GDPR replaces the 1995 European Data Protection Directive.

The regulation aims primarily to give control back to European citizens and residents over their personal data, or Personal Identifier Data (PID). GDPR is designed to simplify the regulatory environment for international businesses by unifying the regulations within the European Union.

GDPR helps companies to regulate a number of processes that they'll face when it comes to dealing with and storing the...

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Authors (1)

Max Fatouretchi

Max Fatouretchi's CRM journey began some 20 years ago as he started his small software business in Vienna, Austria, developing custom CRM applications for clients in Austria. Some 7 years, later he joined Microsoft's international team as a partner technology specialist and industry manager for Microsoft Dynamics 365 products for the next 13 years. Throughout these 20 years, he has been engaged in many CRM implementations across the globe. The first one was with his own software company in Vienna, where he developed a CRM system for several banking clients in collaboration with HP (Hewlett Packard). At the same time, he fulfilled a role as a mentor and trainer, teaching CRM classes across Europe. After joining Microsoft, he started working with Microsoft teams across Europe the, Middle East, Africa, the Asia, Pacific, China, and Latin America to develop and deliver CRM projects to enterprise customers. As a lead architect and industry manager with Microsoft, he has participated in many CRM implementations with some 100+ multinational companies, mostly in the financial services industry.

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