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The Art of CRM

You're reading from  The Art of CRM

Product type Book
Published in May 2019
Publisher
ISBN-13 9781789538922
Pages 360 pages
Edition 1st Edition
Languages
Concepts
Author (1):
Max Fatouretchi Max Fatouretchi
Profile icon Max Fatouretchi
Toc

Table of Contents (15) Chapters close

The Art of CRM
Contributors
Preface
Introduction
Other Books You May Enjoy
1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Index

GDPR impacts technology, tools, people, and processes


To ensure compliance and an ability to meet the responsibilities of GDPR, organizations must recognize that they will need to implement not only the right technology, or tools, but also the right people and processes.

People required are:

  • Data subjects.

  • People who understand that GDPR implementation is everyone's responsibility.

  • Data protection officer(s).

  • Information asset owners.

  • People who will be responsive to inbound requests.

For processes, key questions are:

  • How will you manage, process, and execute inbound requests to ensure you are meeting GDPR requirements as a data controller?

  • How will you evidence your compliance? Consider factors such as being timely, auditable, and having the ability to report.

  • How do you know how well you are performing against your requirements?

For tools, key questions are:

  • Where will you track and manage the GDPR process and requests?

  • How will you accept GDPR requests from data subjects?

  • How will you allow data subjects...

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