Search icon CANCEL
Subscription
0
Cart icon
Cart
Close icon
You have no products in your basket yet
Save more on your purchases!
Savings automatically calculated. No voucher code required
Arrow left icon
All Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Newsletters
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
The Art of CRM

You're reading from  The Art of CRM

Product type Book
Published in May 2019
Publisher
ISBN-13 9781789538922
Pages 360 pages
Edition 1st Edition
Languages
Concepts
Author (1):
Max Fatouretchi Max Fatouretchi
Profile icon Max Fatouretchi
Toc

Table of Contents (15) Chapters close

The Art of CRM
Contributors
Preface
Introduction
Other Books You May Enjoy
1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Index

The current state of AI


AI today is used in almost all fields and industries, including consumer, healthcare, finance, government, and automotive.

Examples of modern AI use include:

  • Search engines: Such as Microsoft Bing or Google search.

  • Autonomous vehicles: Such as airplanes and self-driving cars.

  • Medical diagnosis: Such as predicting the chances of you having cancer.

  • Playing games: Such as chess or Go.

  • Online assistants: Such as Apple's Siri or Amazon's Alexa.

  • Creating art: Such as poetry.

  • Speech recognition: Such as speech-to-text software.

  • Image and pattern recognition: Such as spam filtering and targeting online advertisements.

One of the first mass AI-driven business applications ever was the AutoCorrect feature in Microsoft Office, which was first introduced by Microsoft in 1993. Everyone is using it today in Microsoft Office without even noticing it.

What matters most is the business outcome. Often, when an AI application reaches mainstream adoption, it is no longer considered AI...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at €14.99/month. Cancel anytime