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The Art of CRM

You're reading from  The Art of CRM

Product type Book
Published in May 2019
Publisher
ISBN-13 9781789538922
Pages 360 pages
Edition 1st Edition
Languages
Concepts
Author (1):
Max Fatouretchi Max Fatouretchi
Profile icon Max Fatouretchi
Toc

Table of Contents (15) Chapters close

The Art of CRM
Contributors
Preface
Introduction
Other Books You May Enjoy
1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Index

Teaming up AI with people


For businesses that may have been sitting on the sidelines of AI, waiting to learn from other successes or failures before taking their own first steps toward AI and leveraging the technologies around it, there has never been a better time than now.

It's clear that AI is here to stay and will expand functional areas of our daily lives. In terms of CRM, the opportunities AI presents are endless: from operational efficiencies to improved customer satisfaction and increased productivity and revenue. This statement not only stands for large businesses but also for small and mid-size companies, as most of these technologies are available and affordable in the cloud today.

From my personal observations, with customers across the globe, there are a few high priorities in regards to leveraging AI in business:

  • Marketing

  • Social media

  • Chatbots

  • Operational efficiency

  • Logistics

  • Supply chain

To have AI systems function well in the real world with people, we also need to address issues...

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