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The Art of CRM

You're reading from  The Art of CRM

Product type Book
Published in May 2019
Publisher
ISBN-13 9781789538922
Pages 360 pages
Edition 1st Edition
Languages
Concepts
Author (1):
Max Fatouretchi Max Fatouretchi
Profile icon Max Fatouretchi
Toc

Table of Contents (15) Chapters close

The Art of CRM
Contributors
Preface
Introduction
Other Books You May Enjoy
1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Index

Digital business


Recently, I was conducting a workshop for the top executives of a mid-size bank in a Nordic country. These executives were telling me that back in 2013, just 5% of customers emailed or used electronic forms of communication when wanting to connect with the bank. In the present, that figure has gone up to 85%.

For the bank, eight out of 10 customers from across all the customer segments, and nine out of 10 from the younger age groups, are now using a digital communication platform as their method of communication with the bank. This top executive was telling me, very proudly, that the company is now a genuinely digital bank. The bank went through digital transformation and now has 24/7 kiosks and video conferencing with financial advisors, and offers the ability to set up accounts by e-banking or video trust.

I asked the executive whether the bank applied at least any three of the following technologies: AI, Social Web (SW), IoT, big data, robotics, mobility, or cloud services...

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