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The Art of CRM

You're reading from The Art of CRM

Product type Book

Published in May 2019

Publisher

ISBN-13 9781789538922

Pages 360 pages

Edition 1st Edition

Languages

Concepts

Author (1):

Max Fatouretchi

Table of Contents (15) Chapters

The Art of CRM

Contributors

Preface

Introduction

Other Books You May Enjoy

1. What is CRM?

2. Getting to Know Your Customer

3. Conceptualizing the CRM Design from Business Requirements

4. Architecting Your CRM Solution – Preparing for Today and Tomorrow

5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY

6. GDPR and Regulatory Compliance

7. CRM Integration Strategies

8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform

9. CRM Differentiators

Index

The history of the Agile methodology

Back in 2001, 17 software developers met at a resort in Utah, U.S., to discuss lightweight development methods, which they called Agile. Since then, it has become the most popular methodology in the history of software development.

Note

Note: The Wikipedia page for Agile, https://en.wikipedia.org/wiki/Agile_software_development, is a great resource for understanding its history.

Nowadays, a bigger gathering of organizational anarchists would be hard to find, and so what emerged from this meeting was a symbolic manifesto for Agile software development, which was signed by all 17 participants. Together, they published the Manifesto for Agile Software Development, which you can read fully on their site: http://agilemanifesto.org/principles.html. However, for ease, you can also read the 12 principles here:

The highest priority is to satisfy the customer's requirements through early and continuous delivery of valuable software.
Welcome changing requirements, even...

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Authors (1)

Max Fatouretchi

Max Fatouretchi's CRM journey began some 20 years ago as he started his small software business in Vienna, Austria, developing custom CRM applications for clients in Austria. Some 7 years, later he joined Microsoft's international team as a partner technology specialist and industry manager for Microsoft Dynamics 365 products for the next 13 years. Throughout these 20 years, he has been engaged in many CRM implementations across the globe. The first one was with his own software company in Vienna, where he developed a CRM system for several banking clients in collaboration with HP (Hewlett Packard). At the same time, he fulfilled a role as a mentor and trainer, teaching CRM classes across Europe. After joining Microsoft, he started working with Microsoft teams across Europe the, Middle East, Africa, the Asia, Pacific, China, and Latin America to develop and deliver CRM projects to enterprise customers. As a lead architect and industry manager with Microsoft, he has participated in many CRM implementations with some 100+ multinational companies, mostly in the financial services industry.

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