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The Art of CRM

You're reading from  The Art of CRM

Product type Book
Published in May 2019
Publisher
ISBN-13 9781789538922
Pages 360 pages
Edition 1st Edition
Languages
Concepts
Author (1):
Max Fatouretchi Max Fatouretchi
Profile icon Max Fatouretchi
Toc

Table of Contents (15) Chapters close

The Art of CRM
Contributors
Preface
Introduction
Other Books You May Enjoy
1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Index

Backlog


The backlog plays a very important role in keeping the project time plan and project costs under control. It also reduces the project's risks, improves the value of the solution for the business (user acceptance), and reduces the complexity of the solution by re-ordering and prioritizing user requirements.

A backlog enables step-by-step and business-priority-based delivery. From my own experience, I have observed that business users demand a functionality that often is not used later in the production system. This mostly happens because of the lack of experience that a "normal" business user has when it comes to implementing a CRM solution. Agile iterative methodology will provide the opportunity for the users to get to know the system, while more effectively gaining insight about the solution through an evolutionary and adaptive design.

The cost-value matrix, as we discovered in Chapter 3, Conceptualizing the CRM Design from Business Requirements, is an excellent tool for managing...

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