Search icon CANCEL
Subscription
0
Cart icon
Cart
Close icon
You have no products in your basket yet
Save more on your purchases!
Savings automatically calculated. No voucher code required
Arrow left icon
All Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Newsletters
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
The Art of CRM

You're reading from  The Art of CRM

Product type Book
Published in May 2019
Publisher
ISBN-13 9781789538922
Pages 360 pages
Edition 1st Edition
Languages
Concepts
Author (1):
Max Fatouretchi Max Fatouretchi
Profile icon Max Fatouretchi
Toc

Table of Contents (15) Chapters close

The Art of CRM
Contributors
Preface
Introduction
Other Books You May Enjoy
1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Index

Summary


In summary, your CRM design reflects both the present and future architectural approach you are taking regarding processes, applications, data, security, integration, and deployment decisions that are mainly driven by business requirements. The scope and the design of the solution are determined through a series of workstreams as shown in figure 3.17.

Figure 3.17: Design workstreams

Each workstream represents its core design assertions and the solution. You document the design overview, key decisions, and outstanding issues in your Solution Blueprint. You leverage the Solution Blueprint as a documentation and collaboration tool for all the stakeholders, including:

  • Architects

  • Business analysts

  • Business users

  • Business leads

  • Developers

  • Testers

  • Trainers

  • The end users

This is what we will be covering in more detail in the next chapter, Chapter 4, Architecting Your CRM Solution – Preparing for Today and Tomorrow, where we will be looking at how to design a CRM platform that will work today but also...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at €14.99/month. Cancel anytime