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The Art of CRM

You're reading from The Art of CRM

Product type Book

Published in May 2019

Publisher

ISBN-13 9781789538922

Pages 360 pages

Edition 1st Edition

Languages

Concepts

Author (1):

Max Fatouretchi

Table of Contents (15) Chapters

The Art of CRM

Contributors

Preface

Introduction

Other Books You May Enjoy

1. What is CRM?

2. Getting to Know Your Customer

3. Conceptualizing the CRM Design from Business Requirements

4. Architecting Your CRM Solution – Preparing for Today and Tomorrow

5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY

6. GDPR and Regulatory Compliance

7. CRM Integration Strategies

8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform

9. CRM Differentiators

Index

Data architecture

Data architecture describes how the data will be structured and managed within the system. Example branches will be identified using a 10-digit code. Data architecture will include topics such as:

Data mastered within the solution boundaries.
Data mastered outside of the solution boundaries.
Key data structure designs within the solution.
Database instance designs.
Data distribution designs.

Figure 3.14: Data architecture elements

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Authors (1)

Max Fatouretchi

Max Fatouretchi's CRM journey began some 20 years ago as he started his small software business in Vienna, Austria, developing custom CRM applications for clients in Austria. Some 7 years, later he joined Microsoft's international team as a partner technology specialist and industry manager for Microsoft Dynamics 365 products for the next 13 years. Throughout these 20 years, he has been engaged in many CRM implementations across the globe. The first one was with his own software company in Vienna, where he developed a CRM system for several banking clients in collaboration with HP (Hewlett Packard). At the same time, he fulfilled a role as a mentor and trainer, teaching CRM classes across Europe. After joining Microsoft, he started working with Microsoft teams across Europe the, Middle East, Africa, the Asia, Pacific, China, and Latin America to develop and deliver CRM projects to enterprise customers. As a lead architect and industry manager with Microsoft, he has participated in many CRM implementations with some 100+ multinational companies, mostly in the financial services industry.

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