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The Android Game Developer???s Handbook

You're reading from   The Android Game Developer???s Handbook Discover an all in one handbook to developing immersive and cross-platform Android games

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Product type Paperback
Published in Aug 2016
Publisher Packt
ISBN-13 9781785885860
Length 368 pages
Edition 1st Edition
Languages
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Author (1):
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Avisekhar Roy Avisekhar Roy
Author Profile Icon Avisekhar Roy
Avisekhar Roy
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Toc

Table of Contents (15) Chapters Close

Preface 1. Android Game Development FREE CHAPTER 2. Introduction to Different Android Platforms 3. Different Android Development Tools 4. Android Development Style and Standards in the Industry 5. Understanding the Game Loop and Frame Rate 6. Improving Performance of 2D/3D Games 7. Working with Shaders 8. Performance and Memory Optimization 9. Testing Code and Debugging 10. Scope for Android in VR Games 11. Android Game Development Using C++ and OpenGL 12. Polishing Android Games 13. Third-Party Integration, Monetization, and Services Index

User retention techniques

Creating a good user base might not be enough to generate decent revenue to gain profit out of the game. Hence comes the term user retention. This means the number of users who are playing the game repeatedly.

Users may download a game, and after a few game sessions, they may never come back. In another scenario, the user may come back again and again to the game. User retention is calculated on time parameters such as weekly or monthly use. This means how many users are coming back to the game within the given time period.

Free and freemium game revenue mostly depends on user retention, because the developer converts the time spent inside the game into revenue through several revenue generations plans. That is why user retention becomes important for doing business with games.

There are many techniques to improve user retention other than the core metagame. Let's discuss the major techniques through these points:

  • Daily bonus
  • Leaderboards and achievements
  • Offerwall...
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