You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Product type Paperback

Published in Nov 2021

Publisher Packt

ISBN-13 9781801817035

Length 458 pages

Edition 1st Edition

Tools

Salesforce

Concepts

CRM

Author (1):

Mike King

View More author details

Table of Contents (20) Chapters

Preface

1. Section 1 Customer 360 Component Products

2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER

3. Chapter2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution

7. Section 2 Architecture of Customer 360 Solutions

8. Chapter 6: Role of a Solution Architect

9. Chapter 7: Integration Architecture Options

10. Chapter 8: Creating a 360° View of the Customer

11. Chapter 9: Supporting Key Business Scenarios

12. Chapter 10: Enterprise Integration Strategies

13. Section 3 Salesforce-Certified B2C Solution Architect

14. Chapter 11: Exam Preparation Tools and Techniques

15. Chapter 12: Prerequisite Certifications

16. Chapter 13: Commerce and Integration

17. Chapter 14: Certification Scenarios

18. Assessments

19. Other Books You May Enjoy

Packt Gear solution

In previous chapters, we decided Packt Gear's B2C solution will include B2C Commerce, Service Cloud, and the core Marketing Cloud solution to support messaging and journeys. You also know Packt Gear wants to create robust social experiences where outdoor enthusiasts can interact, discuss their favorite hikes, the weather in their area, great spots for fishing, and the best gear for the activities they like. This is a natural fit for Experience Cloud, which would be supported by Salesforce CMS to maintain a consistent look and feel with B2C Commerce. Customization will also be required to implement a seamless identity management solution across B2C Commerce and Experience Cloud, so customers do not have to log in to separate systems.

Finally, since Packt Gear is in the market for a new OM solution anyway, Salesforce OM is a good fit and will require minimal customization for their use cases. In a future phase, building out a loyalty solution or a B2B Commerce...