Seamless IA

As technology improves and becomes more complex, good IA becomes more complex as well. Not only do we need to provide a great experience, we also need to be aware that these experiences don't always end when the user leaves the store or when they turn off their computers. In a constantly connected world, information is always moving and transcending from one medium to the next. As a result, IA and design is no longer about a single, isolated experience or a single journey. It is about moving seamlessly from one experience to the next. To explain this more clearly, let's look at one of the best examples of seamless IA.

It's no secret that Apple leads the way in innovation, usability, and IA—not to mention the excitement their products generate with customers. Apple's success is not an accident. For years, they have been listening to their customers and it shows. For example, consider Apple's website. It's sleek and super simple to navigate. It's also very much in keeping with their...