We will now explain in which cases you should use Oracle Cloud solutions; we will not go into the solutions themselves and how to use them.
Before you read on, you should be familiar with the principle of Master Data Management (MDM).
MDM is a method that helps you to define the flow of data in your organization while maintaining data integrity and a single point of reference.
Essentially, what it means is that you should keep data as a contact address in one system; other systems should only retrieve it when needed, keep it for processing, and delete it after processing is finished and not store it. Other systems should not permanently store data for which they are not the MDM system.