What is a DAM?
In this section, you will learn about the concepts of Digital Asset Management. DAM software is an integrated system designed for the centralized strategic management of media content. It is the software that allows you to create, organize, and distribute content across different channels such as websites and applications and increase the effectiveness of communication.
Now that we know the academic definition, let's see what DAM software is useful for and what its main features are. As the name suggests, DAM revolves around Digital Assets; this concept is not intended to be restricted to images or videos but involves all kinds of digital files, such as documents and audio recordings.
So, given the digital assets, let's now move on to the Management part of the definition. The management of digital assets is not just intended to organize assets in several folders like on the desktop of your PC; of course, in DAM systems, and thus also in Pimcore, we will...