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Making Big Data Work for Your Business

You're reading from   Making Big Data Work for Your Business A clear, practical and simple guide to ensuring effective Big Data analytics for your business

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Product type Paperback
Published in Oct 2014
Publisher
ISBN-13 9781783000982
Length 170 pages
Edition Edition
Concepts
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Author (1):
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Sudhi Ranjan Sinha Sudhi Ranjan Sinha
Author Profile Icon Sudhi Ranjan Sinha
Sudhi Ranjan Sinha
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Table of Contents (15) Chapters Close

Making Big Data Work for Your Business
Credits
Foreword
About the Author
Acknowledgments
About the Reviewers
Preface
1. Building Your Strategy Framework 2. Creating an Opportunity Landscape and Collecting Your Gold Coins FREE CHAPTER 3. Managing Your Big Data Projects Effectively 4. Building the Right Technology Landscape 5. Building a Winning Team 6. Managing Investments and Monetization of Data 7. Driving Change Effectively 8. Driving Communication Effectively

Applying the IMMERSE framework to manage change


Now, you have a good understanding of most of the changes in your world that Big Data is causing. Right away, the question is how do you take all of these changes and manage them for your business. There are many change-management methodologies and frameworks that you can adopt as well. Holger Nauheimer, a famed change management consultant and author, has created a collection of tools, methodologies, and strategies for change management titled The Change Management Toolbook, which is actually available for free download.

We have not found any specific ones developed for Big Data initiatives. We will now introduce a framework called IMMERSE to help you manage the changes. IMMERSE stands for Identify, Modulate, Mitigate, Role play, Educate, Show, and finally Effect; we believe these are the various stages an individual or a team has to go through in the change process. This framework is a progressive sequential one, which you should run in iterations...

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