To get the most out of this book

To get the most value out of this book, resist the urge to skip sections—the chapters deliberately build on one another. Immerse yourself in the key frameworks and examples. Brainstorm creative ways to apply the learnings to your unique context. Experiment relentlessly with the growth tactics recommended. Chart your progress quantitatively, be ready to tweak the formula regularly, and keep the end user front and center through it all. With commitment and rigor, the frameworks here can unlock transformational business outcomes.

Let this book be the catalyst to place users in the driver’s seat to accelerate your product-led growth journey. The knowledge within is designed to serve both as your comprehensive roadmap and loyal companion along the route to sustainable commercial success.