Finding the right places to get started and share

You should always be thinking about the audience that you are targeting your content at. That way, your content will always match your audience. Once you have that in mind, you can then apply all the things we talked about so far in this chapter – listening to your audience’s problems, understanding their situation, and helping them tackle their challenges; organizing your content the right way and generating content that will help them; finding the places where they are so you can present your content to them; helping your audience to achieve what they want; and tailoring your tone and formality to inspire people to take action. Once you do all of that, what happens?

When your audience gets results, they trust you. When they trust you, your reputation grows and your visibility in the market increases. That takes your career to a new level.

Now, let’s consider some myths about sharing that we can dispel right...