The role of product marketing in AR
Product marketing holds the responsibility of effectively communicating the value, features, and benefits of a company's products or services to its target audience. Within the context of an AR program, your involvement becomes vital in nurturing positive relationships with industry analysts. You bear the responsibility of adeptly executing a robust AR program, which holds the potential to yield a multitude of benefits. These include achieving more deals and driving increased sales, acquiring deeper competitive intelligence, and enhancing sales enablement. Furthermore, this program facilitates market testing, knowledge expansion, and a heightened share of voice (SOV) within the market. Let's delve into the benefits of cultivating a strong relationship with analysts.
How can analysts help?
The establishment of strong and meaningful relationships with analysts holds a strategic role within the realm of PMMs. This significance arises...
