What Are Segments and Lists?
In Chapter 2, Managing Leads, Accounts, and Contacts, you learned about leads, contacts, and accounts. Now, let’s see how we can use these in segments and lists.
Segments and lists are used as a way to group contacts. You can use these groups to specify who you want to focus your marketing efforts on. We’re going to look at how you can use subscription centers to follow privacy rules and legislations, such as GDPR, and make sure you’re marketing to the right people. In this chapter, we’re going to cover the following:
- Understanding and managing segments
- Understanding and managing subscription centers and lists
By the end of the chapter, you’ll understand what segments and lists are, what the differences between them are, and when to use them. Let us start with what segments are and see how they are created and managed.
