Summary
In this chapter, we have looked at Einstein Platform Services, the APIs Salesforce provides to allow you to tap into their AI capabilities at a foundational level. We looked at three examples of how this technology can be used within the CRM, but to be honest, we've only been able to scratch the surface.
The APIs provide an impressive capacity to be tailored using customer-specific data and for customers to build their own set of models on top of the core technology provided by Salesforce. This is also the main reason to go in this direction, architecturally speaking. You should use Einstein Platform Services if you have a relatively advanced use case that requires a level of customized data to perform well and you have the necessary technical capacity to implement it.
One thing worth noting is that Einstein Platform Services is not an all-encompassing set of AI services in the style provided by Amazon, Microsoft, or Google. Rather, it is a focused niche offering...
