Meet the customers where they are
Customer research is a vital step in building experiences that truly serve customers. It helps you to understand your target customers and create products and services that meet their needs and preferences. Additionally, by gathering feedback and continuously iterating, you can ensure that the experiences they build are continuously meeting customer needs and preferences.
Customer research can take many forms, such as user interviews, surveys, focus groups, and usability testing. This research can be used to gather information on customer needs, pain points, and preferences, as well as gather feedback on existing products or services.
In Part 2, you will learn in depth about the techniques and best practices for conducting user research for API products, developing an understanding of your customers, and building API experience components that delight your customers. The following chapters will be covered in this part:
- Chapter 7, Walking...
