Understand market DNA
Market DNA is a set of attributes and characteristics that define a market. For example, a market might be defined by the attributes of its participants – such as how many users it has or their experience level – or the attributes of what they buy and sell, such as in a subscription model.
Market DNA is essential in understanding how a product should function and what features it should have. In particular, market DNA includes key product features. For example, if you're in the smartwatch market, a key feature is battery life. So, you may want a smartwatch with long battery life to capture the attention of consumers.
The following screenshot shows the features that contribute to market DNA in the case of men's wristwatches. Innovation teams can dive into dashboard sections around Products, Ratings, Reviews, Attributes, Consumer Wishlists, and more. Each feature illustrates one dimension in the multi-dimensional space of market characteristics...
