Chapter 11: Delivering Insights with Market AI
The marketplace for everything is here and now. Every possible good or service that can be imagined is listed on an online marketplace, from flights to real estate, to concert tickets to old-fashioned manual labor.
It's not just something we read about in the news – it's a new reality. All around us, people are buying and selling goods and services as never before. The same forces of digitization that have democratized access to information also enable marketplaces to become ubiquitous.
It used to take companies years of investment and millions of dollars in revenue before they could even dream of creating a new, profitable product line; now, it takes weeks or months. The barrier for entry into many markets has fallen so low that competition is at an all-time high.
To succeed in this new market landscape, product teams need to be able to identify trends and patterns in their products' data that can inform...
