Case Study in Summary
Case Study Classification
- Segment: B2C primary and B2B secondary
- Industry: Software
- Geography: Global, headquartered in the Middle East, with offices in the UK and US
- Value creation levers: Software development
- Time to impact: 6 months after initial consumer AI release
- Regulatory considerations: Low
The Business Challenge
With AI driving rapid changes in traditional business models, software development company Lightricks wanted to respond to new customer demands and future-proof their growth, by looking for more immersive, personalized experiences to drive consumer engagement. The maturation of LLMs and the development of Multimodal Large Language Models (MLLMs) have empowered AI to not only generate high-quality code but also automate complex tasks. This shift could commodify laboriously developed skills and processes and meet customers’ changing expectations.
The Response
Zeev Farbman returned to his engineering...
