Case Study in Summary
Case Study Classification
- Segment: B2B
- Industry: Ship management and marine services
- Geography: Global with 60 offices worldwide, including head office in London, UK
- Value creation levers: The utility and investment return of a service portfolio
- Time to impact: 12-18 months
- Regulatory considerations: Low
The Business Challenge
V.Group wanted a coherent understanding of customer profitability, which was compromised due to fragmented data, disconnected systems, and incomplete information. Furthermore, there was an over-reliance on compiling data in Excel to try to understand the business. This approach was not providing reliable and actionable insights, so they needed a more integrated solution.
The Response
The company’s data management journey began with the development of a clear vision and roadmap and the engagement of business stakeholders. The company was leveraging data for ship operations but needed...
