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Product type Paperback

Published in Jul 2023

Publisher Packt

ISBN-13 9781801813082

Length 354 pages

Edition 1st Edition

Tools

Squarespace

Concepts

CMS

Author (1):

Kelsey Kreiling

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Table of Contents (25) Chapters

Preface

1. Introduction

2. Part 1: So, You Want to Build a Website on Squarespace FREE CHAPTER

3. Chapter 1: Choosing Your Platform – to Squarespace or Not to Squarespace

4. Chapter 2: Preparing to Build Your Site – Making an Outline and Gathering Your Assets

5. Part 2: Design and Build Your Site

6. Chapter 3: Setting Up Your Squarespace Site

7. Chapter 4: Getting Started – Creating and Editing Your Site Header

8. Chapter 5: Design Essentials – Color and Typography

9. Chapter 6: Building Your First Pages and Sections

10. Chapter 7: Using Content Blocks and Building Forms

11. Chapter 8: Optimizing Your Site for Mobile

12. Chapter 9: Using Custom Code to Enhance Your Website

13. Part 3: Give Your Site Superpowers

14. Chapter 10: Commerce – Selling Items, Subscriptions, and Services

15. Chapter 11: Blogging – Sharing Your Ideas

16. Chapter 12: Member Areas – Selling Your Knowledge and Protecting Your Content

17. Chapter 13: Scheduling – Selling Your Time and Sharing Your Availability

18. Part 4: Launch Your New Website

19. Chapter 14: Prepare to Launch Your Site

20. Chapter 15: Connecting Your Domain and Making It Live

21. Chapter 16: Understanding Analytics and Setting Up SEO

22. Chapter 17: Keep Growing Your Site with Marketing Tools

23. Index

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24. Other Books You May Enjoy

Analyzing the analytics page

Let’s begin with an important question: what is website analytics? Web analytics is the collection, reporting, and analysis of website data. It’s a way to learn from your users and understand their behavior so you can improve their experience on your website. There are external analytics tools that you can add to your website, and I’ll share some of my favorites in this section, but first, let’s look at Squarespace’s own built-in tools.

Finding your Squarespace analytics

To locate your Analytics page, begin at the home panel and select the last item on the list, labeled Analytics, as seen in Figure 16.1:

Figure 16.1 – Home menu

When you click on this page, your dashboard view may vary based on the services you have enabled for your site, but generally, the areas you’ll be able to view will look similar to the following figure: