Vouchers

Vouchers are good for lots of things. You can sometimes give them as a refund when the customer does not qualify for a money refund. You can keep the customer's goodwill and their money. You can distribute or advertise them to encourage sales. I like to offer them as an incentive to sign up for my newsletter.

There are no ends of imaginative ways you can use gift vouchers. So let's learn how to create and distribute them now. In the next chapter, we will use gift vouchers as part of a broader campaign to launch your store and beat my 7-day challenge of opening your store and getting your first sale within seven days.

Creating a voucher

First of all, we need to define the parameters of our voucher—when it can be used, who can use it, how much, and a bit more as well.