Case study

Data analytics is today one of the main topics within companies. With it, the use cases are endless, depending on the industry of the organization and the department that is working on the data.

In this chapter, we will discuss a case study of a global food company, a leader in its field, detailing its journey of implementing a data analytics strategy.

Data-driven culture

In a large and complex organization, the ability to balance continuity and change has been key to its success. The enterprise realized that in order to react rapidly to the market, its staff required improved access to data and to create a data-driven culture.

These building blocks are used as the foundation for analytical solutions for an organization in business areas such as financial management, marketing, sales, and HR.

This organization is utilizing innovative technologies, including blockchain, IoT, and cloud computing, to make shopping even more frictionless and personalized, for...