Data analysis of the San Francisco business
As our learning project for this chapter, let's imagine that we have been hired by a new client, the famous ACME Recruiting. They are a major HR company and want to open a new office in San Francisco. They are working on a very ambitious marketing strategy to accompany their launch. ACME wants to run outdoor campaigns via billboards; employ transit advertising with posters on buses, taxis, and bikes; and use direct mail by sending leaflets via snail mail.
They're targeting business clients and came to us to help them with two things:
- They want to know the best areas to run their campaign where to place the billboards, on what bus lines to place the ads and to what mail addresses to send the leaflets.
- They would like to understand the market's recruiting needs so that they can get in touch with professionals with the required qualifications.
Our plan is to use a database with information about the companies registered in San Francisco and employ unsupervised...
