You're reading from Introduction to R for Business Intelligence Profit optimization using data mining, data analysis, and Business Intelligence

Product type Paperback

Published in Aug 2016

Publisher Packt

ISBN-13 9781785280252

Length 228 pages

Edition 1st Edition

Languages

Concepts

Business Intelligence

Author (1):

Jay Gendron

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Table of Contents (13) Chapters

Preface

What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support

1. Extract, Transform, and Load FREE CHAPTER

Understanding big data in BI analytics
Extracting data from sources
Transforming data to fit analytic needs
Loading data into business systems for analysis
Summary

2. Data Cleaning

Summarizing your data for inspection
Finding and fixing flawed data
Converting inputs to data types suitable for analysis
Adapting string variables to a standard
Summary

3. Exploratory Data Analysis

Understanding exploratory data analysis
Analyzing a single data variable
Analyzing two variables together
Exploring multiple variables simultaneously
Summary

4. Linear Regression for Business

Understanding linear regression
Checking model assumptions
Using a simple linear regression
Refining data for simple linear regression
Introducing multiple linear regression
Summary

5. Data Mining with Cluster Analysis

Explaining clustering analysis
Partitioning using k-means clustering
Clustering using hierarchical techniques
Summary

6. Time Series Analysis

Analyzing time series data with linear regression
Introducing key elements of time series analysis
Building ARIMA time series models
Summary

7. Visualizing the Datas Story

Visualizing data
Plotting with ggplot2
Geo-mapping using Leaflet
Creating interactive graphics using rCharts
Summary

8. Web Dashboards with Shiny

Creating a basic Shiny app
Creating a marketing-campaign Shiny app
Deploying your Shiny app
Summary

A. References

B. Other Helpful R Functions

Chapter 1 - Extract, Transform, and Load
Chapter 2 - Data Cleaning

C. R Packages Used in the Book

D. R Code for Supporting Market Segment Business Case Calculations

Appendix B. Other Helpful R Functions

This appendix lists the chapter-wise R functions that will help us during our analysis.

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You're reading from Introduction to R for Business Intelligence Profit optimization using data mining, data analysis, and Business Intelligence

Table of Contents (13) Chapters

Appendix B. Other Helpful R Functions

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Table of Contents (13) Chapters

Appendix B. Other Helpful R Functions

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