You're reading from Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

Product type Paperback

Published in Jan 2024

Publisher Packt

ISBN-13 9781837635955

Length 292 pages

Edition 1st Edition

Concepts

Product Management

Author (1):

Eve Chen

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Table of Contents (19) Chapters

Preface

1. Part 1: A User-Centric Management Strategy

2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER

3. Chapter 2: Understanding Product-Led Growth Management Models

4. Chapter 3: Understanding Your Customers

5. Part 2: Demonstrating Your Product’s Value

6. Chapter 4: Unlocking Success in Product Strategy and Planning

7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise

8. Chapter 6: Defining and Communicating Your Product Value Proposition

9. Part 3: A Successful Product-Focused Strategy

10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success

11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics

12. Chapter 9: Guiding Your Clients to the Pot of Gold

13. Part 4: Winning the Battle and the War

14. Chapter 10: Maintaining High Customer Retention Rates

15. Chapter 11: Unlocking Wallet Share through Expansion Revenue

16. Chapter 12: The Future of a Growth Product Manager

17. Index

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Future trends of PLG management

PLG strategies are evolving in response to several future trends. The emphasis on personalization and a customer-centric strategy is one notable trend. By customizing onboarding, recommendations, and user journeys, businesses are delivering highly customized experiences that increase engagement and conversion.

The fusion of automation and artificial intelligence (AI) is another trend. Automation enabled by AI can speed up user onboarding, provide informed suggestions, and automate customer care, allowing businesses to grow their operations yet provide tailored experiences.

Virtual and augmented reality are emerging, and are influencing PLG strategies. Users may be able to perceive items, interact with virtual settings, and make wise purchase decisions by combining AR and VR technology.

Companies are implementing voice-activated interfaces into their PLG plans as they become more and more popular. Voice commands for product discovery, onboarding...