Difference between growth product management (GPM) and product-led growth management (PLGM)

It’s crucial for Growth Product Managers to understand the differences between GPM and product-led growth management (PLGM) before we delve into product-led growth models.

GPM and PLGM are two techniques used by growth product managers to drive growth in product-driven companies. Although they are very similar, there are some differences.

Utilizing techniques including user acquisition, activation, retention, and revenue growth, GPM focuses on maximizing product growth. PLGM places a strong emphasis on using the product as the main engine of development by providing a smooth user experience that encourages organic growth.

While PLGM uses a self-serve strategy to reduce friction in user acquisition, GPM works with marketing teams to acquire users. PLGM strategically works to ensure client success for the purpose of upselling and cultivating growth prospects, aiming to enhance...