Exploring real-world examples
As an example, the communication strategy of Hack for Earth at Expo 2020 on LinkedIn primarily focused on engaging existing and potential partner organizations. These organizations were considered crucial in supporting the hackathon by providing valuable resources, such as data, and experts in the form of mentors and jury members. The communication efforts on LinkedIn aimed to establish and nurture relationships with these partners while providing them with relevant information about the hackathon. The United Nations, Amazon Web Services, Astra Zeneca, and The Nordic Council of Ministers were all official organizations who supported the Hack for Earth at the Expo 2020 hackathon, along with 28 more organizations worldwide.
Regular announcements were made on LinkedIn to attract jury members and mentors. These posts not only outlined the specific requirements and expectations for these roles but also highlighted the overall purpose and significance of...