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How do I buy and download an eBook?

Where there is an eBook version of a title available, you can buy it from the book details for that title. Add either the standalone eBook or the eBook and print book bundle to your shopping cart. Your eBook will show in your cart as a product on its own. After completing checkout and payment in the normal way, you will receive your receipt on the screen containing a link to a personalised PDF download file. This link will remain active for 30 days. You can download backup copies of the file by logging in to your account at any time.

If you already have Adobe reader installed, then clicking on the link will download and open the PDF file directly. If you don't, then save the PDF file on your machine and download the Reader to view it.

Please Note: Packt eBooks are non-returnable and non-refundable.

Packt eBook and Licensing When you buy an eBook from Packt Publishing, completing your purchase means you accept the terms of our licence agreement. Please read the full text of the agreement. In it we have tried to balance the need for the ebook to be usable for you the reader with our needs to protect the rights of us as Publishers and of our authors. In summary, the agreement says:

You may make copies of your eBook for your own use onto any machine
You may not pass copies of the eBook on to anyone else

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If you want to purchase a video course, eBook or Bundle (Print+eBook) please follow below steps:

Register on our website using your email address and the password.
Search for the title by name or ISBN using the search option.
Select the title you want to purchase.
Choose the format you wish to purchase the title in; if you order the Print Book, you get a free eBook copy of the same title.
Proceed with the checkout process (payment to be made using Credit Card, Debit Cart, or PayPal)

Where can I access support around an eBook?

If you experience a problem with using or installing Adobe Reader, the contact Adobe directly.
To view the errata for the book, see www.packtpub.com/support and view the pages for the title you have.
To view your account details or to download a new copy of the book go to www.packtpub.com/account
To contact us directly if a problem is not resolved, use www.packtpub.com/contact-us

What eBook formats do Packt support?

Our eBooks are currently available in a variety of formats such as PDF and ePubs. In the future, this may well change with trends and development in technology, but please note that our PDFs are not Adobe eBook Reader format, which has greater restrictions on security.

You will need to use Adobe Reader v9 or later in order to read Packt's PDF eBooks.

What are the benefits of eBooks?

You can get the information you need immediately
You can easily take them with you on a laptop
You can download them an unlimited number of times
You can print them out
They are copy-paste enabled
They are searchable
There is no password protection
They are lower price than print
They save resources and space

What is an eBook?

Packt eBooks are a complete electronic version of the print edition, available in PDF and ePub formats. Every piece of content down to the page numbering is the same. Because we save the costs of printing and shipping the book to you, we are able to offer eBooks at a lower cost than print editions.

When you have purchased an eBook, simply login to your account and click on the link in Your Download Area. We recommend you saving the file to your hard drive before opening it.

For optimal viewing of our eBooks, we recommend you download and install the free Adobe Reader version 9.

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Amazon verified reviews

Prime User Nov 18, 2023

"Cracking the Product Marketing Code" is an indispensable guide that masterfully unveils the intricacies of product marketing. This book serves as the quintessential source, providing a comprehensive roadmap for navigating the ever-evolving landscape of product marketing strategies. Its insightful content and practical tips make it a must-read for anyone aiming to excel in product marketing. The author's expertise shines through, making this book an invaluable resource that empowers marketers to crack the code and elevate their product marketing strategies to new heights.

Amazon Verified review

Amazon Customer Feb 21, 2024

In essence, this book thoroughly addresses the fundamental aspects of product marketing, providing valuable frameworks that can be directly applied in a professional setting. For those aiming to enhance their understanding and efficiency in product marketing, this publication stands out as an excellent resource.

Sean Broderick Nov 29, 2023

Cracking the Product Marketing code is a really a Haynes Manual for PMM's. The propietary insight provided in the Inbound/Outbound Product Marketing areas is really innovative. It gives great advice for PMM's looking to influence the Product Roadmap and how to create an effective voice of the customer program.This is a text that people will be able to refer to again and again. Recommend to all PMM's regardless of career stage

ATTAH PEACE CHIZOBA Nov 03, 2023

Iman has been a strong career mentor that has helped me navigate complex aspects of product marketing so I was very excited to get this book. I have practiced product marketing for 4+ years now but this book gave me new perspectives for applying product marketing. It breaks down how product marketing works, the key elements, and best practices for executing product marketing effectively.I also love the simple examples and illustrations that appear all over the book, making it easy for a visual learner like me to get a snapshot summary of how things connect and relate to each other.This is probably the only book I have seen that dives into product marketing elements, featuring day-to-day practical skills, how to apply them, and why it matters so I highly recommend it for anyone who wants to understand product marketing better and thrive in the role.

Kindle Customer Nov 26, 2023

The TL;DR is that this book covers all the bases for what I would consider "core" product marketing, and gives you very helpful frameworks for applying to your job. If you are looking for a way to get up to speed on product marketing and better understand specific areas, this is probably one of the best out there.When I was asked to write a foreword to the book, I first asked to review a draft copy and was really impressed with the amount of information, how well-written it was, and the handy examples provided. This is a book I highly recommend you read whether you already work in product marketing or if you are trying to better understand what product marketing does.

Cracking the Product Marketing Code: Craft winning go-to-market strategies for market domination

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