Chapter 10. Search Engine Optimization
We can make a jobsite search engine-friendly by using some Search Engine Optimization (SEO) techniques to achieve a prominent ranking in most of the top search engines, such as Google, Yahoo!, Bing, and others. Before we start using search engine optimization techniques, we need to make an SEO strategy and do some research as well.
In this chapter, we'll learn:
What is SEO
Making SEO strategy
Researching and choosing the right keywords
Inserting the title and metadata in your Joomla! jobsite
Changing basic SEO settings in Global Configuration and making search engine-friendly URLs
Installing and using the Joomlatwork! SEO patch
Creating an XML or HTML site map
Submitting an XML site map using Google Webmaster Tools
Introduction
Making a Joomla! website search engine-friendly is not as difficult as people say. You can easily make your Joomla! jobsite friendlier for the search engines because Joomla! has some basic SEO settings in Global Configuration. Joomla!...
