Ensuring Engagement with Business Professionals

Everyone has a plan until they get punched in the face.

—Mike Tyson

We have discussed engaging with and convincing executives that there is value in data and analytics. Now, let's turn our attention to the managerial levels of the organization below the C-Suite and above the front-line workers.

We are now interested in exploring and understanding all levels of management from senior management to front-line managers. In most organizations, these are the levels where work can be immediately stopped, delayed indefinitely, or approved and moved forward.

In this chapter, we will examine the most common causes of analytics not being developed or adopted. We will look at the variety of areas in which you will need to be armed with knowledge and expertise, to convince your functional stakeholders that these roadblocks need to be overcome. This will help them realize the potential and value of analytics...